Halyk Invest Trading app for everyone

Halyk Invest

Trading app

for everyone

Halyk Finance provides access to online trading of equities and bonds of leading Kazakhstan and international companies from different economic sectors.

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Android:

Java/Kotlin

Dagger

RXJava

socket.IO

IOS:

MVP

Swift

PromiseKit

socket.IO

Backend:

Java

Spring Framework

Kubernetes

Reddis

Kafka

Frontend:

JavaScript

Vue.JS 3

Redux

Android:

Java/Kotlin

Dagger

RXJava

socket.IO

IOS:

MVP

Swift

PromiseKit

socket.IO

Backend:

Java

Spring Framework

Kubernetes

Reddis

Kafka

Frontend:

JavaScript

Vue.JS 3

Redux

Client

Halyk Finance – one of the best banks for business in Central Asia

www.halykbank.kz/en

Almaty, Kazakhstan

commercial savings bank in Kazakhstan

one of Kazakhstan's top 10 banks on Forbes' list of 2020

Halyk needed an app that would be easy for anyone to use, regardless of their trading experience. Introducing our brand-new simplified and UI-friendly app allows users to trade in just a few clicks. Halyk Finance provides access to online trading of equities and bonds of leading Kazakhstani and international companies from different economic sectors.

Artem Sisetskiy

CTO Auxility

What we've accomplished

The app has a quick and informative onboarding process allowing users to trade after only a few clicks

2700+

brokerage accounts opened during the first month

8.5 times

our clients' average monthly transactions increased

2.5 times

financial contribution
increased

4

months needed to
complete the project

130K+

the total number of accounts opened in the Securities Depository

Challenges we've overcome

With world's best practices in mind, we developed a mobile app to ensure smooth operations.

Halyk Finance already had a multiplex platform for advanced investors, but newbie investors were unable to utilize it due to its complexity and poor usability.

Following the trend towards the simplicity of investment, Auxility was approached to develop a new solution that would drive the look and feel of the platform with an advanced backend towards a more personalized and user-friendly approach.

Artem Sisetskiy

CTO at Auxility

<8>

professionals

We assigned eight professionals to the project: six engineers, one designer, and an experienced QA, who ensured that the app was error-free. This was crucial for the company to initiate launch, procure, and satisfy customers early in its life cycle.

<Auxility was chosen because of our responsiveness and impressive background in interactive iOS/Android app development./>

Solutions we’ve come up with

We've created a real-time news feed that would provide traders with insightful analytics inside the app

Halyk Invest app had to become a UI-friendly ecosystem convenient for both experienced traders and beginners.

The platform needed to be intuitive enough for first-time traders to understand how to navigate the market and make deals. Real-time news feed had to provide traders with valuable analytics.

<Security>

The login process is secured with an encryption protocol that meets all security standards and uses OTP for additional protection.

<Simplicity>

We have streamlined the account creation procedure so that users may do it online.

<Speed>

Once registered, users are greeted with a helpful onboarding process. Afterwards they can start trading immediately.

How we did it

Research & analysis

<We always start with business analysis within the discovery phase. This leads us to defining our goals, which come down to engineering a solution the client and the end-users will fall in love with./>

Halyk Invest’s audience differs from its parent company Halyk Finance – these people are first-time investors, while the bank’s clients already have stable incomes and savings.

The primary goal is to gain profit exceeding classic deposits in the Kazakhstani market, which has recently experienced a downward trend in deposit rates for individuals.

Frameworks

User Flow

Customer Journey Map

User Research

Design

<We created a detail specification, a document that describes all possible actions on each screen. This helps us to combine beautiful design with necessary functionality as well as convenience./>

Design phase

Specification

Creating a specification with all possible actions a user can perform on each screen.

<1>

CJM

CJM drafting with detailed scenarios of application usage.

<2>

Graphic structure

Creating a graphic structure with defined colors, fonts, animations, etc.

<3>

Design unification

Creating a consistent user experience.

<4>

Discussing progress

Discussing progress with the client to get feedback and make adjustments.

<5>

Wrapping up interface

Putting the finishing touches.

<6>

Approving the final version

Presenting the final result to the client.

<7>

We focus on fresh

While developing a design concept, we used fresh and non-trending patterns that made the client’s corporate image look fresh and distinctive.

We kept the look and feel of the app in sync with its usability so that users would have a clear path to follow and no distractions.

Development

<We've started with the MVP development to focus on the most valuable functions for users to deliver business value right from the first version of the app./>

Halyk Invest is a complex project developed to meet its users' needs. Therefore, the most crucial thing in developing projects like this is determining what matters most to users regarding functionality, technology, and the look and feel aspect.

Needless to say, our focus was not solely on the MVP’s functionality but on building an agile and scalable system that could be easily refined in the future.

MVP includes

Index Screen

Stock Buy & Sell Functionality

Client’s Portfolio

Analytics for Purchased Stocks

We’ve launched two native apps

<01>

Middleware

connects mobile APIs with the trading core.

<02>

Admin panel for mobile app

acts as a CMS and app configurator that controls access to trading, news, financial products, etc.

The mechanics of registering and opening an account

To register for Halyk Invest, users must first register with Halyk Bank's internet banking system. This data is later pulled by the Halyk Invest app, which helps users avoid duplicate data entry due to legal requirements.

Registering

Registering with Halyk Bank's internet banking system to open an account and submitting a biometric check for identity verification.

Opening an account

Establishing an brokerage account. After this, users can buy and sell stocks, mutual funds, ETFs, and other securities with ease.

Logging in the app

Signing into the app via SMS and opening an account to start trading.

The process of registering and opening an account at Halyk Invest was a tricky one. To provide end-to-end registration, we decided to use an existing client database of its parent company, Halyk Finance.

Artem Sisetskiy

CTO Auxility

We have simplified the process of opening an account and managing stocks completely remotely

We used an existing client database of its parent company to build the process of end-to-end registration.

<1>

Registration

A user registers in the banking system. Once the user's data is received, the app sends a request for creating a new in-app account on the backend.

<2>

Verification

The user verifies their identity with a text message.

<3>

Activation

The request is sent to the server, which transfers it to the central depository. Once it approves the request, the account activates.

<4>

Notification

The user receives a text message notifying that the account is opened and ready for use.

Most beneficial sections

We've added several new sections to the app that simplifies making day-to-day decisions for traders.

<Market>

Market performance

All securities' market performance, including opening and closing prices.

Information about the issuer

Brief data on the issuer, linking to a website with a detailed description.

Order book

One of the most important trading tools that provides data on the prices at which securities are bought and sold.

<Secured online brokering>

The login in the application is arranged according to the best practices of the market - you can log in with name and password, or you can use Face ID and Touch ID.

OTP for security & convenience

To protect users from being hacked, we send them a text message with a OTP (one-time password). This is valid for one authentication session only and reduces the risk of the account being hacked.

OTP (a one-time password)

is a unique security feature that provides an extra layer of protection for online financial operations. Valid only for a single login session, it is an automatically generated numeric string of characters.

OTP applies to all sections in the app — registration, account opening, depositing an account, conversion, etc. — to prevent unwanted calls from distracting our users from their business.

<Latest news>

The trading jungle can be a confusing place. When it comes to making sense of the market and trading securities, a good starting point is reading articles and market news.

All purchased securities are collected in the Portfolio. It also contains information on the financial performance of each instrument.